The Nordic Journey

The Nordic Journey

Hosted by: Hjortur Smarason

A podcast about sustainable tourism development in the North, where we talk to thought leaders, entrepreneurs, scientists, amateurs and professionals who are pushing boundaries, not only from the Nordics but wherever...

All Episodes

Episodes

Live Decently!

The antithesis to bullying, which we see too much of in the media nowadays, is to live decently - says Geoffrey Lipman, co-founder of SunX Malta, former Executive Director of IATA, former president of WTTC and former...
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The World Seen from Northern Greenland

A twenty year old Japanese girl falls in love with sea kayaking - which leads her to one of the northern most villages of the world, Qaanaaq in North Greenland. Today we hear from Sakiko Daorana, one marriage, three...
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The Sustainable Entrepreneur

We head back to Norway in this episode, one of the leading countries when it comes to sustainable tourism. There we speak to a serial entrepreneur, H氓vard Utheim, who has founded several companies with different...
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Good News to Start the Year

In a World full of bad news, let's start 2026 with some inspiring, positive news. I have gathered a selection of news, mostly related to conservation and tourism and a couple outside of that. Reminders of what we can...
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From Promoting Overconsumption to Promoting Hope.

Petter Gulli worked for 30 years in the advertising industry until he flipped the table in 2018. With 12 years to go according the new ICPP report he started his new company 12 Years, promoting hope and inspiring...
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Gastronomy, Culinary Tourism and Sustainability

In this episode we talk with Donna Isabella Caroline Sundbo, a scholar that has written about tourism, sustainability and food culture. In the episode we talk about anthropology and local cultures, the importance of...
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Closed for Maintenance

Closed for Maintenance is a project that has gained international attention and put the Faroe Islands on the map as one of the most innovative tourism destinations when it comes to sustainable tourism. But Closed for...
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Regenerative Tourism in Finland

In this episode of The Nordic Journey podcast we talk to Anu Nylund from Mood of Finland. Anu has been working for decades on the education of responsible tourism and now regenerative tourism, helping small companies...
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Transparency in Tourism

In our fourth episode on sustainable tourism development we meet Raj Gyawali, founder of Social Tours in Kathmandu in Nepal. Raj is one of the sharpest minds I know in the industry and started working with...
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The Art of Collaboration

Who are the key stakeholders of tourism development and how do you engage them? In this episode of The Nordic Journey we talk to 脕sta Krist铆n Sigurj贸nsd贸ttir, CEO of the Iceland Tourism Cluster, about the role of the...
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Is Sustainability Dead? - Interview with Alex Farlander

An interview with Alex Farlander, AI Director, Journey Designer and Future Navigator in Estonia - where we talk about the battle for sustainability in tourism, ethical principles in tourism, threats in the current...
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First episode - introduction.

Welcome to the first episode of The Nordic Journey podcast, where I introduce the concept, why we are focusing on sustainable tourism and some of the challenges that come with it.
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